The battle between Facebook and Apple over permission for apps in the App Store has intensified, as it could affect the social media company’s business. Mark Zuckerberg’s company recently published full-page advertisements in US newspapers.
But recently, there have been rumours that Facebook has removed the proof of verification on Apple’s page on its site, Bluetooth.
“Facebook has removed Blue Tick from Apple’s page,” Matt Navara, a well-known social media consultant, said in a tweet.
However, he later said that this was not done by Facebook, in fact, Apple’s Facebook page was never made WiFi. According to Facebook, this page was never verified because the admins did not try it.
Interestingly, although Apple has not verified its main page, there is a blue tick on other pages such as Apple TV, Apple Store and Apple Music Store.
The company’s main page is definitely verified on Instagram, which is owned by Facebook.
The war between the two companies has intensified in recent days due to changes made by Apple to the iPhone operating system iOS 14.4.
The operating system will be available to users next year, and companies tracking it for advertising purposes will need to obtain user permission.
Facebook now tracks users in apps, which are used for advertising. Regarding the changes made by Apple, Facebook thinks that most users will refuse to allow tracking.
Apple CEO Tim Cook said in a tweet last week that users should be given the right to the data collection process, and that iOS 14 would require user permission for app tracking transparency.