Learning how to drive traffic With Instagram stories can be a powerful tool for your business and brand!
And even if you don’t have 10K followers, there are still plenty of ways to drive more clicks and conversions to Instagram stories.
There are 10 strategic ways to drive traffic with Instagram stories.
1: Include links to stories
If you have more than 10K followers on Instagram, you are one of the lucky accounts that can link directly to stories!
you can Easily Drive Traffic With Instagram Stories.
While this functionality can be an instant game-changer, there are several ways to make it even more valuable to your brand.
First of all, a link to your Instagram stories is always fun. Whether it’s done verbally or via text caption, providing a quick explanation of why someone should “swipe” when it comes to generating more clicks.
Likewise, it’s a good idea to include an eye-catching GIF that encourages more “swipe up” activity.
If you have a custom “swipe up” GIF, you’re already ahead of the game, but if not, there are a ton of ready-made options to choose from.
In addition to calling your links and adding GIFs, you can also animate your stories to create more stories.
Then we use Instagram to use the Mojo editing app to look like our Instagram stories are bouncing, showing the effect of a swipe up.
This quick and easy effect is a weak signal to the viewer, as they repeat the same movement and discover its contents.
2: Encourage Your Fans to Target Your Link in Bio
Your Geo Link is the primary place to drive traffic to your site, especially if you haven’t yet reached this 10K follower mark!
Whether you’ve unlocked the “swipe up” link, or are still working toward that goal, an effective tactic is to encourage viewers of your stories to click on your link in the bio. ۔
As one of the few places to include a clickable link on Instagram, this is a great opportunity to direct your audience to your website.
Fortunately, there are plenty of fun GIFs to help you along the way, and you can always use text captions or ask your viewers to be verbally drawn to your link in the bio.
Plus, you can make things even easier for your audience by tagging your Instagram profile in the story. This will create a direct and clickable way for your audience to reach your link in the bio.
And the good news is, you’ll be able to get even more value from your GeoLink with Lincoln
Linkin. bio is the easiest way to share multiple links through your Instagram bio because you can link Instagram posts to specific articles, websites, and videos, and it can capture all your clicks at once. Can track the location.
Ready to start maximizing the value of your bio link? Start using Linkin. bio for later today! it’s free!
3: Use Affordable Instagram Store Stickers
Retailers, happy! “Product” stickers are one of the easiest ways to make your Instagram stories buyable instantly – which means your business is selling more!
Sticker allows you to tag specific products into stories, as you can through regular Instagram shopping posts, no matter how big or small your following is.
While a sticker doesn’t technically drive traffic back to your website, it does give your audience an easy way to buy your product.
Medwell regularly uses product tags in her stories and ends up shopping for her followers entirely in the Instagram app.
In order to configure the Instagram Stores product tag, you must meet Instagram’s eligibility criteria:
- You must be located in one of the 46 countries where the feature is currently available.
- You need an Instagram business account (Don’t have a business account yet? Follow our guide to make changes here.)
- You must have the latest version of the Instagram application on iOS or Android.
- Your business must sell physical goods that comply with Instagram’s trade agreements and trade policies.
- Your business profile must be linked to a Facebook catalog. This can be done in Business Manager, directly on your company’s Facebook page, or via Shopify or Big Commerce.
Purchasable Instagram stories stickers can be placed on both photos and videos.
In addition, the product label can be adapted to the aesthetic fit of any Instagram store, as it is available in transparent (season, upper left) or color variations (Harry’s, top right).
This simple sticker is one of the easiest ways to change directly from your Instagram stores, which can be a real game-changer, especially in a business with less than 10K followers.
Want to know more about Instagram Stores ‘Product’ Stickers?
Read our full blog: Purchasing Instagram Stories How to Drive Sales with Stickers!
4: Add a link to the IGTV video
Did you know that you can add worthwhile links to your IGTV video description?
This is a lesser-known trick to attract IGTV viewers to your website or relevant external links.
And one of the best ways to get more glimpses of your IGTV videos (and clicks on those links in your description!) Is to add a scroll-up link and a call from your Instagram stores.
You don’t even need 10K followers to do this – once you’ve created your IGTV video, you can add a link to your channel and videos with your Instagram stories.
Also, video is one of the most effective ways to engage with your audience, so getting more viewers on your IGTV channel is always a great strategy.
Tip: Encourage viewers to see the description (and links) of your video by adding a call to action to your IGTV video title, such as: “Tap the arrow for more information.”
5: Create an Instagram Stories Ad
When you remove organic options to drive traffic through Instagram stories, there are always ads for Instagram stories.
More than 500 million people use Instagram Stories every day, so it’s no surprise that ads for Instagram Stores have grown in popularity with brands.
In fact, according to a recent Kensho report, Instagram story advertising costs have increased by 53% year on year.
When planning your Instagram Store ads, keep your ultimate goal in mind. Take the time to call and try to get it implemented.
Track and repeat based on what works for your brand.
If you want to create an Instagram Stories ad that changes, it needs to have a short, short message that is easy to read and drives the action.
Later paid acquisition guide, Vivien Woo advised, “Make sure your Instagram story ad content is simple and easy to digest. That means no practice!
See the ad for this @MateFace Instagram Stories. It’s fast, easy, and provides your main message with video text.
Have you started creating Instagram Store ads?
Follow our step-by-step guide here – also, get our most important hints on how to create successful story ads!
6: Build Your Instagram Stories With Strategies
When it comes to developing an effective discussion strategy, it’s always a good idea to plan your content in advance using a scheduling tool, such as later.
This not only saves you valuable time but also allows you to strategically evaluate how your content is performing.
And by pre-storyboarding your content, you’ll be able to identify new opportunities to put traffic-generated calls into action!
Take Lucy and Yak as an example. Instagram Stories Highlights:
Products. Each carefully crafted story focuses on one of the salient features of its product, with several intense calls for interconnected action between series.
Storyboarding is made easy with the later Instagram Stories Scheduler – you can plan all your stories in advance with titles and URL links!
When it’s time to post, your photos, videos, captions, and links will be delivered to your phone. You can then add a final sticker to encourage engagement, and voila!
Save time and get more story ideas by planning, optimizing, and scheduling Instagram stories directly from your desktop
7: Run an Instagram Stores Takeover with Influencer or Brand
Getting stories on Instagram is an effective way to raise awareness of your brand, but not only that, but they are also great at driving more traffic to your domain.
By influencing the acquisition of an Instagram story or by partnering with a brand, you are effectively benefiting your audience, which means your brand has greater reach.
And if your acquisition partner includes a link to your product or service in their stories, it can be a great driver of traffic for your brand.
Which has benefited a huge audience of 4.6 million followers.
If you plan to pursue the acquisition of Instagram stories, it’s a good idea to establish clear guidelines with your acquisition partner.
This will help avoid disappointment and ensure that both sides are clear about the expectation of the partnership.
8: Use Highlights to Show Your Top Conversion Stories
Instagram highlights are a great way to extend the life of your stories to 24 hours, giving them maximum and maximum visibility.
With that in mind, it’s a good idea to use the highlights of your Instagram stories strategically.
For example, you want to create something special for the stories that generate the most traffic for your business.
Jewelry brand Finder Rings creates a new feature for each store it launches, allowing visitors to easily purchase their product lines directly from their Instagram profile.
For best results, make sure this light is updated regularly.
Adding new stories to a prominent item will bring it to the forefront of your profile, making it more visible and easier for visitors to find your profile.
Learn how to create multiple compositions of Instagram stories that you can use with different strategies. See more and more followers!
9: Use Instagram Stories Analytics to Inform Your Strategy
Keeping track of the success of your Instagram stories will help you identify trends, keep track of “wins”, and create content strategies that really resonate with your audience.
You better understand what works best for your audience, the more traffic you can drive with Instagram stories.
With subsequent Instagram analytics, you can track the performance of all your stories in the last 3 months.
This is a great way to measure the performance of your Instagram stores over the long term, as Instagram’s built-in analytics dashboard is limited to just 2 weeks.
Make a note of the stories of your acquisitions that had the most impressions, juices, or response counts, and guess what might be in those high numbers.
Did you use a hashtag, mention, or sticker that turned out to be successful?
Similarly, it is important to know which stories have a lower completion rate and if there was a particular point during the occupation where the number of their ideas decreased.
This can be a strong indication that your audience is losing interest, which is a very useful idea for your future strategy.
Start improving your Instagram stories?
Track your performance and analyze it Post an Instagram review for free!
10. Best practices for generating traffic with Instagram stories
Now that we’ve covered the various strategic ways to drive more traffic with Instagram stories, let’s dive into some of the best ways to help you make the most of your efforts:
Follow These Practices and Drive Traffic With Instagram Stories
(i) Optimize for mobile devices
Make sure mobile friends drive traffic to the site.
Almost all Instagram users are watching the app on a mobile device, so make sure your content is viewable from your phone.
Don’t take all the hassle out of getting them to your website to give them an experience that’s not compatible with their device.
(ii) Track your clicks
Use Bit.ly, UTM Code, or any other tool to track the links you are using on Instagram stores.
This will allow you to see which links are getting the most clicks and which stories are leading the most conversions.
You can even track your user’s journey from Instagram to your site and any other touchpoint to your full marketing fun.
(iii) A / B Test Instagram Stories
As with Instagram advertising, it’s important for A / B to test the messages and creativity in their Instagram stores.
The idea here is what content and CTA can resonate with your audience, and convert them into referral traffic.
(iv) Align links with vanity URLs
Wherever you share links on Instagram, it’s important to keep them visually clean and representative of your brand.
A long URL seems unprofessional and can be mistaken for even suspicious or insecure links.
A good way to avoid this is to create custom URLs.
Both Jasmine Starr and at least Expert Baker use invalid URLs in their IGTV bios and video descriptions, keeping them short and descriptive.
You can easily create a custom URL through a third-party service, such as Bit.ly.
Whether you’re driving sales or raising brand awareness, Instagram Stories is a powerful tool to help you reach your goals.
By following these simple strategies and best practices, you can generate more clicks and conversions from your stories.
Yes, regardless of the number of followers or budget.
In addition, you can now take part in our free Instagram Stories course, designed to help you get the most out of your storytelling strategy.